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Your listeners don’t need a radio or to be sitting in their car to listen.

People can listen to podcasts on the go, in the car, at the gym, and even at work.Īnother reason podcasts are easy to consume is that they can be listened to on any device. Podcasts are a popular content platform because they’re easy to consume. Why podcasting works as a content platform Being seen as an authority can help influence potential customers to purchase your products. It helps build your audience and also makes it easier to sell your product or service since you're the credible source. Lastly, starting a podcast allows you to position yourself as an authority on your topic. However, Edison’s 2019 data shows that podcast listeners skewed slightly more male and a bit older (35–54 years old) in recent years. In 2015, podcasts had a balanced demographic, with listeners being equally male and female adults between the ages of 18 and 44. People who are interested in your topic can seek you out. This means your podcast content will be highly targeted. On Apple Podcasts, there are dozens of categories and subcategories where listeners actively seek new content. In 2019, US weekly podcast listeners averaged seven podcasts each week. According to the 2019 Edison Research Podcast Consumer Report, 51% of Americans aged 12+ have listened to a podcast, with 32% having listened in the past month, and 22% in the past week. The audience for podcasting significantly grew after 2018.

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Learn more: Find out how to build a website to promote your podcast and sell online. The following guide will cover this in a lot more detail later. Syndicate these audio files into an RSS feed so they can be distributed through Apple Podcasts and downloaded or streamed on any device on-demand.Find a place to host your files (such as a file host that specializes in podcasts, like Libsyn or Podbean).A microphone is recommended (more on podcast equipment later). Record and edit your audio files (such as MP3s).Design artwork and write a description to “brand” your podcast.Come up with a concept (a topic, name, format, and target length for each episode).To start a podcast, at a bare minimum, you need to: Submitting your podcast to the right channels.How to create a podcast: recording your first episode.Why podcasting works as a content platform.